Fronius Welding – E-Commerce Strategy
Architecture and strategy for the rollout of a global D2C infrastructure. Responsible for the digital platform strategy 'Perfect Welding' and the strategic positioning of the corporation in direct-to-consumer sales.
Project Background
During my employment at Fronius, I worked on architecture and strategy design for the global D2C (Direct-to-Consumer) transformation of the Perfect Welding business unit. The focus was a resilient infrastructure for direct consumer sales.
What Was Built
Development of the digital D2C architecture based on in-depth system and market analysis. The project encompassed IT program management for the global rollout of the enterprise platform and the design of high-performance, customer-facing digital interfaces.
Outcome
Successful go-live of the first global D2C platform architecture. The scalable infrastructure opened up an entirely new, strategically and technologically advanced sales channel directly to the end consumer.